Is Getting “Google Guaranteed” Worth It?

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been…

Google Shopping Actions: How to Increase Product Visibility for Free

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity…

Become a Google Partner and Join the Google Ads Inner Circle

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and…

How to Use Events to Optimize Your Facebook And Google Ads

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing?  Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience.  And when you understand your audience…

GSC Performance Reports Now includes Google News tab filter| July 2020 W4

Hey SEO Peeps, it’s Friday again which means it’s time for another weekly roundup of SEO news.  To let you get the news in a glance, this week important coverage includes:  Google updates Discover support documentation for publishers Google Search Console Performance Report includes News filter Test or bug?! Google showing a large image pack…