The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s…

The 6-Step Guide to Creating a Content Cluster that Ranks

The past few years have witnessed an increase in the evolution of Search Engine Optimization (SEO) content marketing. Such a positive change gives you an edge over other professional SEOs out there.  With the exponential increase in competition for high ranking on Google, a number of people are coming up with great content. However, they…

A Complete Guide to Improving ROAS (Return on Ad Spend)

When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where…

A Complete Guide to Improving ROAS (Return on Ad Spend)

When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where…

A Seller’s Guide to Etsy

When Etsy first launched, its primary focus was independent crafters. However, Etsy gradually changed its approach and allowed larger businesses to join. Now, you’ll find suppliers of packaging, materials, and other business essentials on there. If you’ve visited Etsy recently, you may also have noticed sellers specializing in antiques and collectibles. Printables are popular, too.…