Why You Should Depersonalize Your Marketing in 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are…

Why You Should Depersonalize Your Marketing in 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are…

How to Use the Boomerang App for Social Media Marketing Campaigns

The traditional boomerang is a curved throwing stick, created sometime between 25,000 and 50,000 years ago. A popular version you might have heard of is the “returning boomerang.” This stick is curved, flattened, and designed to return to the thrower. The Boomerang app, on the other hand, creates fun mini-videos you can share online. What…

The 5 Best Marketing Automation Companies of 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not…

How Natural Language Processing Affects Digital Marketing

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google, you’re using NLP. If you ask a voice assistant like Alexa…

4 Content Marketing Lessons Bob Ross’ “Happy Little Trees” Can Teach You

People who grew up in the 1980s and 1990s can’t possibly not know who Bob Ross is. His trademark afro hair and his “happy little trees” were all the rage, turning the “Joy of Painting” … The post 4 Content Marketing Lessons Bob Ross’ “Happy Little Trees” Can Teach You appeared first on Paper.li blog.