8 White Hat Strategies for Combating Search Engine Bias

While you may view search engines as a neutral tool for querying, in actuality, search engines are created by company-affiliated individuals and operate much like any product. They’re designed to satisfy the consumer and financially benefit the producer. Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern…

The Best Luxury Marketing Strategies

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive…

The Best Luxury Marketing Strategies

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive…

Industrial Real Estate Investment Strategies: Do-it-yourself Market Research Pays

Industrial Real Estate Investment Strategies: Do-it-yourself Market Research Pays Among the approaches business investor like to utilize is working with experts or marketing research firms to evaluate a details market a business investor intends to go after. To a starting financier, the general approach appears well-intended as well as sensible. That far better to recognize…